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      FACULTY OF BUSINESS

      Department of Logistics Management

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        LOG 440 | Course Introduction and Application Information

        Course Name
        Retail Management
        Code
        Semester
        Theory
        (hour/week)
        Application/Lab
        (hour/week)
        Local Credits
        ECTS
        LOG 440
        Fall/Spring
        3
        0
        3
        6

        Prerequisites
        None
        Course Language
        English
        Course Type
        Elective
        Course Level
        First Cycle
        Mode of Delivery face to face
        Teaching Methods and Techniques of the Course Group Work
        Lecture / Presentation
        National Occupation Classification -
        Course Coordinator
        • Prof. Dr. Işık Özge YUMURTACI HÜSEYİNOĞLU
        Course Lecturer(s)
        • Prof. Dr. Işık Özge YUMURTACI HÜSEYİNOĞLU
        Assistant(s)
        • Araş. Gör. Yiğitcan Akgün
        Course Objectives The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions.
        Learning Outcomes

        The students who succeeded in this course;

        • Student will be able to explain the current issues about retail management.
        • Student will be able to use the related concepts/terminology.
        • Student will be able to explain the importance of retail industry on economic growth.
        • Student will be able to evaluate the contemporary issues in retail management from different perspectives.
        • Student will be able to combine their theoretical knowledge with practical knowledge.
        Course Description The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling wll also be examined.
        Related Sustainable Development Goals

         



        Course Category

        Core Courses
        Major Area Courses
        X
        Supportive Courses
        Media and Management Skills Courses
        Transferable Skill Courses

         

        WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

        Week Subjects Related Preparation
        1 Introduction to the course Course Materials announced at BB
        2 Market types and retailing Retail Marketing (2016), Sean Ennis McGrawHill Edition
        3 Retail formats Retail Marketing (2016), Sean Ennis McGrawHill Edition- 17 March Friday-No Class & Make up Session (18 March Saturday, Time: 14:55)
        4 Changing consumers and products Retail Marketing (2016), Sean Ennis McGrawHill Edition
        5 Changing consumers and products Retail Marketing (2016), Sean Ennis McGrawHill Edition
        6 Location selection in retailing Retail Marketing (2016), Sean Ennis McGrawHill Edition
        7 Retail logistics and retail supply chain management Retail Marketing (2016), Sean Ennis McGrawHill Edition
        8 Retail logistics & retail supply/value chain management Retail Marketing (2016), Sean Ennis McGrawHill Edition
        9 Midterm Exam
        10 Multi channel and omni-channel management Retail Marketing (2016), Sean Ennis McGrawHill Edition-No class/Ramadan Break & Make up Session (29 April 14:55)
        11 Multi channel and omni-channel management
        12 Digitalisation in retailing (Cases from Industry 4.0 & Industry 5.0)
        13 Retailing research and future in retailing
        14 Guest speaker
        15 Review of the Semester
        16 Final Exam

         

        Course Notes/Textbooks

        Ayers, J.B. and Odegaard, M.A., 2017. Retail supply chain management. CRC Press.

         

        Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited.

         

        Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.

         

        Rabolt, N.J. and Miler, J.K., 1997. Concepts and cases in retail and merchandise management. Fairchild Books.

        Suggested Readings/Materials

         

        EVALUATION SYSTEM

        Semester Activities Number Weigthing
        Participation
        1
        10
        Laboratory / Application
        -
        -
        Field Work
        Quizzes / Studio Critiques
        Portfolio
        Homework / Assignments
        1
        25
        Presentation / Jury
        Project
        Seminar / Workshop
        Oral Exams
        Midterm
        1
        30
        Final Exam
        1
        35
        Total

        Weighting of Semester Activities on the Final Grade
        3
        65
        Weighting of End-of-Semester Activities on the Final Grade
        1
        35
        Total

        ECTS / WORKLOAD TABLE

        Semester Activities Number Duration (Hours) Workload
        Theoretical Course Hours
        (Including exam week: 16 x total hours)
        16
        3
        48
        Laboratory / Application Hours
        (Including exam week: '.16.' x total hours)
        16
        0
        Study Hours Out of Class
        0
        Field Work
        0
        Quizzes / Studio Critiques
        0
        Portfolio
        0
        Homework / Assignments
        3
        22
        66
        Presentation / Jury
        0
        Project
        0
        Seminar / Workshop
        0
        Oral Exam
        0
        Midterms
        1
        25
        25
        Final Exam
        1
        30
        30
            Total
        169

         

        COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

        #
        Program Competencies/Outcomes
        * Contribution Level
        1
        2
        3
        4
        5
        1

        To be able to analyze complex problems in the field of logistics and supply chains

        -
        -
        -
        -
        X
        2

        To be able to have good knowledge of sector related market leaders, professional organizations, and contemporary developments in the logistics sector and supply chains

        -
        -
        -
        -
        X
        3

        To be able to participate in the sector-related communication networks and improve professional competencies within the business sector

        -
        -
        -
        -
        X
        4

        To be able to use necessary software, information and communication technologies in the fields of logistics management and supply chain

        -
        -
        -
        -
        X
        5

        To be able to understand and utilize the coordination mechanisms and supply chain integration

        -
        -
        -
        -
        X
        6

        To be able to analyze the logistics and supply chain processes using the management science perspective and analytical approaches

        -
        -
        -
        -
        X
        7

        To be able to design, plan and model in order to contribute to decision making within the scope of logistics and supply chains

        -
        X
        -
        -
        -
        8

        To be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chains

        -
        -
        X
        -
        -
        9

        To be able to conduct projects and participate in teamwork in the field of logistics and supply chains

        -
        -
        -
        X
        -
        10

        To be able to have an ethical perspective and social responsiveness when making and evaluating decisions.

        -
        -
        -
        X
        -
        11

        To be able to collect data in the area of logistics and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

        -
        -
        -
        X
        -
        12

        To be able to speak a second foreign at a medium level of fluency efficiently.

        -
        -
        -
        -
        X
        13

        To be able to relate the knowledge accumulated throughout human history to their field of expertise.

        -
        -
        -
        -
        X

        *1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest


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