FACULTY OF BUSINESS

Department of Logistics Management

LOG 440 | Course Introduction and Application Information

Course Name
Retail Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
LOG 440
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery Online
Teaching Methods and Techniques of the Course Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course provides a solid historical background for understanding important current issues in retail management. The aims of the course are to provide and develop understanding of contemporary issues in retail management through case studies, class workshops and discussions.
Learning Outcomes The students who succeeded in this course;
  • Student will be able to explain the current issues about retail management.
  • Student will be able to use the related concepts/terminology.
  • Student will be able to explain the importance of retail industry on economic growth.
  • Student will be able to evaluate the contemporary issues in retail management from different perspectives.
  • Student will be able to combine their theoretical knowledge with practical knowledge.
Course Description The course of retailing management examines how marketing and operational strategies can be utiized by retailers/service providers to establish a link to their markets. Selected topics related to the retail marketing mix will illustrate how retailers can adapt to a competitive and continually changing environment by formulating strategies which result in profitable performance. Apart from these, the cases and topics associated to international retaling wll also be examined.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course Course Materials announced at BB
2 Understanding the role of retailers in the supply chain Retail Marketing (2016), Sean Ennis McGrawHill Edition
3 Current dynamics in the retails industry Retail Marketing (2016), Sean Ennis McGrawHill Edition- 17 March Friday-No Class & Make up Session (18 March Saturday, Time: 14:55)
4 Understanding the retail industry & retail management & retailer types Retail Marketing (2016), Sean Ennis McGrawHill Edition
5 Segmentation and target market decisions in retailing / Changing shopping trends Retail Marketing (2016), Sean Ennis McGrawHill Edition
6 Location decisions in retailing Retail Marketing (2016), Sean Ennis McGrawHill Edition
7 Retail store design & layout decisions Retail Marketing (2016), Sean Ennis McGrawHill Edition
8 Pricing decisions in retailing Retail Marketing (2016), Sean Ennis McGrawHill Edition
9 Seasonality in retailing Retail Marketing (2016), Sean Ennis McGrawHill Edition
10 Omni-channel retailing & digitalization Retail Marketing (2016), Sean Ennis McGrawHill Edition-No class/Ramadan Break & Make up Session (29 April 14:55)
11 Presentations & in class discussions
12 Presentations & in class discussions
13 Presentations & in class discussions
14 Presentations & in class discussions
15 Coursework (report) tutorial
16 Final exam

 

Course Notes/Textbooks

Ayers, J.B. and Odegaard, M.A., 2017. Retail supply chain management. CRC Press.

 

Berman, B., Evans, J.R. and Chatterjee, P., 2018. Retail management: a strategic approach. Pearson Education Limited.

 

Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan page publishers.

 

Rabolt, N.J. and Miler, J.K., 1997. Concepts and cases in retail and merchandise management. Fairchild Books.

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
14
15
Laboratory / Application
-
-
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
25
Project
1
25
Seminar / Workshop
Oral Exams
Midterm
Final Exam
1
35
Total

Weighting of Semester Activities on the Final Grade
18
70
Weighting of End-of-Semester Activities on the Final Grade
1
30
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
16
3
48
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
25
25
Project
1
18
18
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
1
30
30
    Total
169

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to analyze complex problems in the field of logistics and supply chains

X
2

To be able to have good knowledge of sector related market leaders, professional organizations, and contemporary developments in the logistics sector and supply chains

X
3

To be able to participate in the sector-related communication networks and improve professional competencies within the business sector

X
4

To be able to use necessary software, information and communication technologies in the fields of logistics management and supply chain

X
5

To be able to understand and utilize the coordination mechanisms and supply chain integration

X
6

To be able to analyze the logistics and supply chain processes using the management science perspective and analytical approaches

X
7

To be able to design, plan and model in order to contribute to decision making within the scope of logistics and supply chains

X
8

To be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chains

X
9

To be able to conduct projects and participate in teamwork in the field of logistics and supply chains

X
10

To be able to have an ethical perspective and social responsiveness when making and evaluating decisions.

X
11

To be able to collect data in the area of logistics and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

X
12

To be able to speak a second foreign at a medium level of fluency efficiently.

X
13

To be able to relate the knowledge accumulated throughout human history to their field of expertise.

X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


SOCIAL MEDIA

NEWS |ALL NEWS

Izmir University of Economics
is an establishment of
izto logo
Izmir Chamber of Commerce Health and Education Foundation.
ieu logo

Sakarya Street No:156
35330 Balçova - İzmir / Turkey

kampus izmir

Follow Us

İEU © All rights reserved.