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Department of Logistics Management
BA 201 | Course Introduction and Application Information
| Course Name |
Principles of Marketing
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
BA 201
|
Fall
|
3
|
0
|
3
|
6
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ALecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | This introduction to marketing course aims to inform students about the basic principles of marketing by introducing the key concepts of marketing, consumer behavior, target market selection, positioning and marketing mix strategies. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course consists of detailed investigations of the topics of the basic concepts of marketing, marketing environment, consumer behavior, segmentation, targeting, positioning, product development, pricing, place and promotion strategies. P.S. All academic work undertaken at Izmir University of Economics is subject to the “Universities’ Academic Honesty Codes and Regulations”. For details, please see: http://isl.ieu.edu.tr/en/akademik-durustluk |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to the Course and Discussion of Requirements | |
| 2 | Core Concepts of Marketing | Course Book - Chapter 1 |
| 3 | Core Concepts of Marketing (cont.) | Course Book - Chapter 1,2 |
| 4 | Marketing Environment | Course Book - Chapter 3 |
| 5 | Consumer Behavior | Course Book - Chapter 5 |
| 6 | Segmentation, Targeting, Positioning | Course Book - Chapter 7 |
| 7 | Segmentation, Targeting, Positioning (cont.) | Course Book - Chapter 7 |
| 8 | Midterm Exam | |
| 9 | Marketing Mix: Product Strategies | Course Book – Chapter 8 |
| 10 | Marketing Mix: Pricing Strategies | Course Book - Chapter 10, 11 |
| 11 | In-class Asssignment | |
| 12 | Marketing Mix: Distribution Strategies | Course Book - Chapter 12 |
| 13 | Marketing Mix: Promotion Strategies | Course Book - Chapter 14 |
| 14 | Marketing Mix: Promotion Strategies (cont.) | Course Book - Chapter 14 |
| 15 | Application: Marketing Mix | |
| 16 | Final Exam |
| Course Notes/Textbooks | Principles of Marketing, 18th. ed. P.Kotler- G. Armstrong, Pearson,2020
ISBN Textbook : 9781292341132
ISBN Textbook + Pearson Horizon Access: 9781292374338
|
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
-
|
-
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
30
|
| Presentation / Jury | ||
| Project |
-
|
-
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
40
|
| Total |
| Weighting of Semester Activities on the Final Grade |
2
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
3
|
42
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
10
|
10
|
| Presentation / Jury |
0
|
||
| Project |
-
|
-
|
0
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
30
|
30
|
| Final Exam |
1
|
38
|
38
|
| Total |
168
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to analyze complex problems in the field of logistics and supply chains |
-
|
-
|
X
|
-
|
-
|
|
| 2 |
To be able to have good knowledge of sector related market leaders, professional organizations, and contemporary developments in the logistics sector and supply chains |
-
|
-
|
-
|
-
|
-
|
|
| 3 |
To be able to participate in the sector-related communication networks and improve professional competencies within the business sector |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to use necessary software, information and communication technologies in the fields of logistics management and supply chain |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to understand and utilize the coordination mechanisms and supply chain integration |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to analyze the logistics and supply chain processes using the management science perspective and analytical approaches |
-
|
-
|
X
|
-
|
-
|
|
| 7 |
To be able to design, plan and model in order to contribute to decision making within the scope of logistics and supply chains |
-
|
-
|
-
|
-
|
-
|
|
| 8 |
To be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chains |
-
|
-
|
-
|
-
|
X
|
|
| 9 |
To be able to conduct projects and participate in teamwork in the field of logistics and supply chains |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to have an ethical perspective and social responsiveness when making and evaluating decisions. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to collect data in the area of logistics and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
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