FACULTY OF BUSINESS

Department of Logistics Management

LOG 314 | Course Introduction and Application Information

Course Name
Marketing Channels and Supply Chain Management
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
LOG 314
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery Blended
Teaching Methods and Techniques of the Course Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The main aim of this course is to enable students to understand the dynamics of and relationships between the distribution channel management and supply chain management. This course aims to define the distribution channel problems, understand the marketing strategies that could be used to remedy these problems, and to gain knowledge about ideal distribution channel design and management.
Learning Outcomes The students who succeeded in this course;
  • will be able to define the concepts of distribution channels management, marketing channels management and supply chain management.
  • will be able to define the relationships between the dynamics.
  • will be able to explain the relations between channel members.
  • will be able to determine the requirements for ideal distribution channel design that depend on different variables.
  • will be able to associate the variables that define the relationships of supply chain members and the management of these relationships.
Course Description This course involves the managerial and economic subjects about distribution channels and supply chains. Relations management in industrial markets; coordination, cooperation, conflict and power relations among supply chain member are also some of the subjects that are covered in this course. Application examples, case studies and academic articles are made use of during the course.

 



Course Category

Core Courses
X
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Syllabus & Introduction
2 Key terms Related book chapters
3 Physical and Online Marketplaces/Types Related book chapters
4 Physical and Online Marketplaces/Types Related book chapters
5 Marketing Channels & Physical Distribution & Supply Chain Management Related book chapters
6 Marketing Channels & Physical Distribution & Supply Chain Management Related book chapters
7 Marketing Channel Design and Segmentation in Supply Chains
8 Mid-term exam Related book chapters
9 Marketing Channel Design and Segmentation in Supply Chains Related book chapters
10 Channel power, conflict management and resolution strategies Related book chapters
11 Retailing, Wholesaling and Franchising Related book chapters
12 Multi-channel and Omni-Channel management Related book chapters
13 Multi-channel and Omni-Channel management Related book chapters
14 Guest speaker/technical visit
15 Review of the Semester
16 Review of the Semester

 

Course Notes/Textbooks

Anne T. Coughlan E. Anderson L.W. Stern, "Marketing Channels", 7e, Pearson Education, 2008, ISBN 0131275550.

Joel D. Wisner, Kah-Choon Tan, G. Keong Leong, “Supply Chain Management: A Balanced Approach”, 2012, South-Western Cengage Learning. ISBN 1111532648

Tage Skjott-Larsen, Philip B. Schary, Juliana H. Mikkola, Herbert Kotzab, “Managing the Global Supply Chain, Copenhangen Business School Press. 3rd Edition

Suggested Readings/Materials
  • Ross, D. Frederick, "Distribution: planning and control: managing in the era of supply chain management", 2nd Ed., Boston: Kluwer Academic Publishers, ISBN 140207686x.
  • Taylor, David H., "Global cases in logistics and supply chain management", London: Thomson Learning, ISBN 1861523955.Harvard Business Cases (accessed at: http://hbsp.harvard.edu/product/cases)

 

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
5
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
4
20
Presentation / Jury
Project
Seminar / Workshop
Oral Exams
Midterm
1
35
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
4
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
0
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
4
5
20
Presentation / Jury
0
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
1
50
50
Final Exam
1
50
50
    Total
168

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to analyze complex problems in the field of logistics and supply chains

X
2

To be able to have good knowledge of sector related market leaders, professional organizations, and contemporary developments in the logistics sector and supply chains

X
3

To be able to participate in the sector-related communication networks and improve professional competencies within the business sector

X
4

To be able to use necessary software, information and communication technologies in the fields of logistics management and supply chain

5

To be able to understand and utilize the coordination mechanisms and supply chain integration

X
6

To be able to analyze the logistics and supply chain processes using the management science perspective and analytical approaches

7

To be able to design, plan and model in order to contribute to decision making within the scope of logistics and supply chains

X
8

To be able to interpret and evaluate the classical and contemporary theories in the field of logistics and supply chains

X
9

To be able to conduct projects and participate in teamwork in the field of logistics and supply chains

X
10

To be able to have an ethical perspective and social responsiveness when making and evaluating decisions.

11

To be able to collect data in the area of logistics and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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